About

From Combat to coaching

Structure That Delivers.

Our founder is a certified personal trainer, strength and conditioning coach, and nutritionist. He is a U.S. Army Infantry veteran (Afghanistan) with a background in operations planning, mission execution, and physical readiness training for both individuals and teams.

During his military career, he was responsible for designing and leading fitness programming for platoon and company-level units; developing scalable training that emphasized durability, performance, and injury prevention under real-world demands.

Since transitioning from military service, he has turned his focus to helping others —especially men over 35— build and rebuild.

This means evidence-based programing that prioritizes strength, restores energy, and creates lasting physical transformation. His methods are structured, sustainable, and designed for busy professionals who value clarity, results, and discipline over hype.

Every program is built to be functional, adaptable, and outcome-driven.

Fit for purpose. Nothing less.

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Close-up of orange wildflowers growing in a lush green forest with trees and a sunny sky in the background.

Finish line syndrome

“I get to be here.”

That’s what I reminded myself at mile 20, when the heat, humidity, and cramps made every step a negotiation.

I wasn’t even half way there.

The plan I started with didn’t matter anymore. What mattered was the work — months of preparation, Of testing the limits of what I could endure.

This is what training is: a conversation with yourself under pressure. It’s not about a perfect plan. It’s about knowing you’ve prepared for whatever reality hands you.

That’s what I coach.

Not shortcuts. Not confusion disguised as variety. Just purposeful work — designed to reveal exactly what you’re capable of.

If you’re ready to find that out for yourself, you get to be here too.